Why Google Prefers Fully Secured Domains

Google desires all users to enjoy safe browsing. When one makes an online search, Google verifies the security of websites. It does not only scan the home page. It also examines subdomains.

In case some of your site is not safe, Google can reduce your ranking. This is because Google considers that every page should be user safe. A single unsecure area may destroy the trust of your whole site.

Wildcard certificate resolves this problem. It protects your primary domain and each subdomain within a single configuration. This informs Google that your entire site is secure and not only a section.

Improved Security Means Improved Ranking

Google has hundreds of factors to determine which sites are first. HTTPS is one of them. HTTPS informs Google that your site is secure using SSL.

Sites which have embraced SSL are higher in ranking after some time. Google provides them with a modicum of ranking. Even good content might not help you as long as you do not have an SSL on your site.

When you cover your entire site, users spend more time. They do not observe security alerts. This assists in reducing bounce rates. Google may observe that behavior and increase your ranking.

A wildcard certificate prevents the problem of unsecured subdomains. Google finds uniformity in your pages. That reliability creates confidence in your field.

Chrome Flags Unsafe Sections

Google is the owner of the most popular web browser in the world, Chrome. Chrome alerts individuals whenever they visit dangerous websites. It displays a Not Secure message on the browser bar. That warning may frighten users off.

In case you do not protect one of your subdomains, Chrome will display such warning. Google monitors the response of users. When individuals move out fast, your site looks unsupportive.

Websites that have SSL display the padlock image instead. They feel secure and remain longer. Google notices this and gives secure sites higher ranking.

A wildcard certificate means that all subdomains have that padlock. Everything, including blogs and even payment pages, appears safe to Chrome and Google.

Trust Results in Increased Traffic in the Long-Term

Google rewards sites that establish long term trust. The more people that Google sends to your site, the safer and reliable it should be. Trust leads to more frequent visits, duration of stay and engagement.

When users are able to trust your site, they are more prone to take action. They click, come back and share your pages more often. All this is observed by Google. It utilizes that information to determine whether your site will be promoted in rankings.

Getting a wildcard certificate to secure your entire domain sends a serious message to Google. It demonstrates that you care about all the components of your site and your visitors should do the same.

Google prefers Uniformity of User Experience

Google will reward websites that provide a pleasant secure experience on all pages. When there are pages that are secure and others are not, users become confused. They might not be aware of whether to trust your site.

This causes discrepancies in performance, and Google will reduce the value of your site in the search results. To address that, Google suggests uniform security on the entire site.

Conclusion

Google is concerned with the safety of your site. It does not just look at your home page. Each subdomain is important. When one of them is not secure, it impacts your rank.

To go up in search results, your whole site should gain the trust of Google. Those are blogs, checkout pages, and log-in screens.

This is easy with the use of a wildcard certificate. You safeguard each page and even pass Google security tests. Trust results in higher ranking, click-through rates and sustainable growth in the online world.

To get Google to take notice of your site, in the right way, begin by locking down every corner of it.